Joey Moore approached us with a unique challenge. As the owner of Moore Pools & Patios, he had built a reputation for creating stunning, high-end luxury pools and outdoor living spaces, but his visual identity didn't align with the premium nature of his work. His previous logo held sentimental value because created by his late brother-in-law, but it no longer represented the caliber of custom designs he delivered to clients. Joey needed a brand that would resonate with his ideal clients who were ready to make a significant investment in their retirement dreams. We created a modern, minimalist design that communicates sophistication and craftsmanship, positioning Joey as the trusted local expert in Addis and the greater Baton Rouge area. The new branding maintains Joey's community-focused values while elevating his visual presence across all marketing materials. The result is a brand that truly represents the quality-over-quantity approach that defines Moore Pools & Patios.